The President and CEO of the Susan G. Komen breast cancer foundation will visit Texas Tech University this week.

Dr. Judith Salerno will deliver her speech Why Pink Matters: Women and the Global Cancer Movement Wednesday which focuses on the role her organization and others play in creating awareness to end breast cancer, according to Texas Tech.

The free event, hosted by the Women’s Studies Program, Office of the President, Office of International Affairs and the Laura W. Bush Institute for Women’s Health, runs from noon to 1:30 p.m. Wednesday.

The event is free and open to the public and will take place at the International Cultural Center Hall of Nations.