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Ballet Folklórico de México is coming to Lubbock’s Buddy Holly Hall on March 16, 2027. Tickets go on sale Friday, August 7, offering West Texas a rare chance to experience world-class Mexican cultural dance traditions live.

After 25 years of feeding Lubbock families, Nora's Mexican Restaurant on Frankford Ave has served its last plate — and the community is feeling it.

Texas Tech Women's Soccer returns for the 2026 season following a 14-win campaign. The Red Raiders kick off action in Lubbock on August 6 before traveling to Hawai'i, heading into a high-stakes year aiming for a Big 12 title.

Nearly four thousand dollars per child — that's what some families are looking at for back-to-school costs next year, and that number is still climbing.

In West Texas, being called 'good people' carries more weight than any job title or bank account ever could.

In Lubbock, there are exactly three ways to end up internet famous without ever trying — and only one of them ends well.

Turns out the chicken restaurant scene in Lubbock is a lot more crowded — and a lot more interesting — than most people realize.

Texas Agriculture Commissioner Sid Miller isn't just asking Governor Abbott to change course — he's asking him to give the money back first.

A Lubbock motorcyclist faces felony charges after crashing while fleeing police. The incident highlights critical Texas traffic stop protocols every driver must follow, from pulling over safely to handling suspected fake officers.

Back-to-school shopping is here, and South Plains Mall in Lubbock is helping families save. Enjoy two packed weekends featuring style shows, shoe drives, and Texas's Tax-Free Weekend from August 7-9.

Not every headliner lets the opening acts use the full stage. Shinedown did — and it changed the whole feel of the night at United Supermarkets Arena.

An Abilene man was sentenced to 50 years in federal prison after a mother discovered he filmed and emailed himself an explicit video of her 14-year-old daughter while babysitting. Tattoo evidence led to his conviction.

Lubbock is celebrating the 40th anniversary of its Junior Ambassador Program, a cultural exchange sending local middle schoolers to Musashino City, Japan. A public ceremony and reception will take place at Citizens Tower on July 31.

Somewhere in Lubbock right now, a restaurant manager is sitting on a roof — and he's not coming down until the community shows up.

Texas DPS troopers recovered a 60-year-old Cesium-137 radioactive source buried in Midland County. Detected during a patrol, the hazardous nuclear material was safely excavated with HAZMAT support, posing no threat to the public.

Most home fires don't start with something dramatic — they start with a dryer, a candle, or a power strip that's doing a little too much work.

Fall in Lubbock sneaks up fast, and a few small things left unchecked now can turn into real headaches once the cold rolls in.

No zoo, no Half Price Books — Lubbock's got some gaps, sure. But there's a hidden gem for book lovers.

The same geography that makes West Texas wind so relentless is also quietly producing some surprisingly good wine.

Lubbock Police offer up to $3,000 each for information on absconded sex offenders Markee Toliver and Lonnie O'Neal. Authorities ask the public to report sightings to keep the community safe.

The Ducks are playing, the pork is roasting, and the whole thing is free — Wild West Harley-Davidson has been pulling this off for five years running now.

Lubbock takes a lot of heat online — and some of it is fair. But a lot of it is coming from people who clearly never stuck around long enough to see what the place actually is.

Most people have no idea that blowing yard clippings into the street is actually against city ordinance in Lubbock — and the fine is no small thing.

The Texas Tech Lady Raiders will head to Disney World this November for the 2026 WBCA Showcase. Tech faces North Carolina, Purdue, and USF at ESPN's Wide World of Sports Complex from Nov. 19-22. Single and multi-day tickets are on sale now.

The Joe Trevino Band is performing a free live concert in Lubbock this Thursday at the Buddy Holly Center's Meadows Courtyard. Enjoy live country music from 5:30 to 7:30 p.m. Arrive early, as seating is first-come, first-served!

Before Hoss Cartwright ever rode across your TV screen, Dan Blocker was teaching school and coaching football in Texas — and that backstory is something else.

Somewhere in Lubbock, there's a business idea so perfectly West Texas it almost hurts — and it involves warm tortillas at two in the morning.

Somewhere between traditional Mexican folk art and full-on Halloween, a Lubbock store found a combination that keeps selling out.

The United Family and BODYARMOR are partnering from July 27 through October 4 to support Boys & Girls Clubs in West Texas. BODYARMOR will donate $1 for every six-pack sold at participating United stores to fund youth programs.

Clifford the Big Red Dog is showing up in Lubbock on August 15th, and honestly, that's reason enough to clear your morning schedule.