Starbucks made news this week when they launched a campaign to get people to talk about race in the United States. This week, employees at Starbucks have been writing 'Race Together' on cups. If asked about the words, they are supposed to engage in a discussion about race. As Financial Times reported the campaign was mocked online.

But social media users reacted with ridicule, with some pointing out that Starbucks’ leadership team is almost entirely white while others questioned whether employees were qualified to carry on complex conversations about race at the cash register.

To cynics, Mr Schultz said: “This is not some marketing or PR exercise. This is to do one thing: use our national footprint and scale for good.”

Was the Race Together campaign a good idea? Let us know in today's KFYO Poll of the Day.