Zombie Genre Worth Over 5 Billion Dollars
Here's a scary thought: the living dead may be the key in bringing our own economy back to life.
According to 24/7 Wall Street, the zombie genre has become much more than a fad or a popular Halloween theme. Today, the genre is estimated to be worth around 5.7 billion dollars. This figure includes not just movie ticket sales, but zombie video games, costumes, books, and merchandise. Zombie author Max Brooks gives some possible reasons as to why zombies are such a big hit:
“I think they (zombies) reflect our very real anxieties of these crazy scary times. A zombie story gives people a fictional lens to see the real problems of the world. You can deal with societal breakdown, famine, disease, chaos in the streets, but as long as the catalyst for all of them is zombies, you can still sleep.”
That kind of makes sense. As long as you don't have to deal with zombies, you can handle pretty much anything, right?