Wednesday, October 12, 2016; Townsquare Media of Lubbock announced the addition of the 95.1 FM frequency to KFYO; creating News/Talk 95.1 FM and 790 AM, KFYO.

Here is a list of Frequently Asked Questions we have received concerning the addition of 95.1 FM to KFYO.

(By the way, you can send in your questions to KFYO's Rob Snyder: robert@kfyo.com)

Is KFYO abandoning 790 AM?
No, we are not abandoning 790 AM. KFYO has been on AM 790 since 1953 and the new frequency on 95.1 FM is meant to complement listening in, and around, the Lubbock-area.

Will you have separate programming on the KFYO frequencies?
No. KFYO's programming will be simulcast 24 hours a day on 95.1 FM and 790 AM. Also, KFYO programming can still be heard online at KFYO.com and through the radioPup app.

Why add the 95.1 FM signal to KFYO?
The 95.1 FM signal is meant to give listeners in our highest populated listening area another way to hear our programming (AM, FM, online streaming). 95.1 FM will help nighttime/early morning listening in Slaton and southeast Lubbock County. There is also a percentage of radio listeners that mainly listen to FM, rather than AM, and we want to bring KFYO's highly rated programming to them. Traditionally, KFYO ranks between the Top 5 to Top 10 in Nielsen ratings (formerly Arbitron) for Lubbock listening ages 12-plus and we want to grow our audience with the addition of 95.1 FM.

I live in Plainview/Lamesa/Snyder/Morton/Ralls, why can't I hear KFYO on 95.1 FM?
95.1 FM is a low-powered FM signal. It is meant to be heard in the City of Lubbock, Lubbock County and in some areas beyond the Lubbock County limits. KFYO can still be heard on 790 AM in those communities, and beyond.

What is this weird set of call letters I am hearing on-air with KFYO?
The official FCC identification for 95.1 FM is K236CP- Lubbock. This station has to be identified in Legal IDs a certain number of times each day.

Will you be changing your format or programming because of the addition of 95.1 FM?
No. KFYO's format remain the same News/Talk format that has been aired for decades with current-events based talkshows, Ron Roberts weather, Agriculture News updates and occasional sports play-by-play. KFYO's weekday talkshows with Chad Hasty, Robert Pratt, Tom Collins and Laura Mac, Rush Limbaugh, Sean Hannity, Mark Levin, Clark Howard, Coast to Coast AM and Gordon Deal will remain the same too.

Remember, whether you're listening to 95.1 FM, 790 AM, through streaming at KFYO.com, streaming on the radioPup app or streaming on the soon-to-be-released KFYO app, you're listening to: The News and Talk of West Texas, News/Talk 95.1 FM and 790 AM, KFYO.