The South Plains region centering on Plainview will be the focus of a series of significant capital improvement projects put in place by Xcel Energy.

According to Xcel, electrical power demand has continued to rise in the region as farmers continue use more electricity for irrigation purposes. Xcel’s Power for the Plains expansion project will invest over $100 million in new substations and high-voltage transmission lines in Hale, Castro, Parmer, Swisher, Bailey and Lamb counties and is expected to be completed by the end of 2014.

The trend of growth is continuing across almost all of Xcel’s service area in Texas and New Mexico. Throughout the Panhandle and South Plains region in Texas and the eastern and southeastern counties of New Mexico over $3 billion is being invested in power plants, power lines and substations.

According to Xcel Engergy, all the Plainview-area projects were identified as critical improvements in studies by the Southwest Power Pool.

Details and maps of these projects can be found at www.powerfortheplains.com.