The Geek Girl Report: Goats, Genies and Geeks – The Best (And Worst) Ads Of Super Bowl XLVII
Another football season has come and gone, and another Super Bowl is in the history books. But never mind Ravens MVP Joe Flacco, Beyonce and her halftime show or even the ridiculous half-hour blackout; we all know the real stars of the Super Bowl are the advertisers. They want their ads to be funny, packed with celebrities, and they want to make every bit of the $4 million they spent to get their ad on the big game count. Some companies, however, do it better than than others. So in no particular order, here are some of my favorite (and my least favorite) ads from this year’s Super Bowl.
Doritos: Goat 4 Sale
Doritos always delivers some of the funnier ads of the Super Bowl, and this year was no exception. But my favorite Doritos ad had to be this one featuring a guy who thinks he’s getting a great deal on a chip-chomping goat. But he quickly learns that the goat was on sale for a reason…personally, I think this ad is worth watching just to hear that goat scream.
Leave it to a beer commercial to get everybody in the room all misty-eyed. This ad, featuring the iconic Budweiser Clydesdales, tells the story of a young horse being reunited with the trainer who raised him from a foal. It was one of the sweetest Super Bowl ads this year, and anyone who says they didn’t get a little emotional during this spot is a liar.
Best Buy: Asking Amy
This ad has actress Amy Poehler posing as an overly-inquisitive customer pelting a Best Buy employee with a barrage of ridiculous questions, such as “What’s LTE? Is it contagious?” and “Will this tablet read ’50 Shades of Grey’ to me in a sexy voice?” As the Geek Girl, I’ve had my fair share of silly questions from the technologically illiterate, so this ad struck a special chord with me. Plus, Amy Poehler is one funny lady.
Toyota: Wish Granted
Speaking of funny ladies, this Toyota ad scores big points with me for featuring Kaley Cuoco, one of the stars from my favorite sitcom “Big Bang Theory.” In this ad, “Penny” poses as a genie who grants a family a number of wishes, from the youngest girl’s wish to be a princess, to the mom’s wish of wanting to eat chocolate whenever she wanted. But leave it to the hapless dad to mess everything up and bring everyone back to reality.
In recent years, Audi’s gotten pretty good at making memorable and entertaining ads. This year, they gave us the story of a insecure teen who starts out going to prom alone, but after a burst of confidence driving his dad’s Audi, he gets the nerve up to steal a kiss from the prom queen. Of course, he gets his comeuppance from the prom king, but hey, it was totally worth it. Who says the geek never get the girl?
GoDaddy: “Perfect Match”
Speaking of geeks and girls, this ad from GoDaddy takes that concept to a whole new, and totally unnecessary, level. In this ad, supermodel Bar Refaeli shares a “kiss” with a super nerdy guy. Actually, it wasn’t so much a kiss as it was a full-on, open mouth make-out session, complete with disgusting sound effects. GoDaddy is usually known for putting out sexy and somewhat controversial ads, but this one was just straight up gross.