Reebok Pulls Offensive New Ad Campaign

When was the last time you bought a pair of Reebok shoes? It's probably been a while, right? Well, chances are their new ad campaign won't be enticing a lot of people to buy a pair...

Reebok was forced to pull their new ads in Europe due to some harsh consumer backlash. One ad in particular featured the company logo and the slogan, "Cheat on your girlfriend, not on your workout." Not surprisingly, some people got a little upset by that.

Radar Online obtained a letter to Reebok from Cheaterville.com, a site that calls out philandering partners online, which urged a boycott of the brand.

The letter read: 'This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way.'

Reebok has since apologized and pulled the ads.

But when you think about it, it's actually not a bad strategy. With the flood of advertising we have to contend with on a daily basis, companies are always looking for ways for their ads to stand out. And what's the best way to get noticed? Cause a little controversy and piss people off! It may not drive up sales, but people will definitely know who you are, for better or for worse.