OK, so comparing Mitt Romney's campaign to an Etch-a-Sketch probably wasn't the best move for the Romney camp. But it's not all bad news. There are some people, besides Romneys' rivals, profiting from the gaffe.

The Ohio Art company, the creators of the Etch-a-Sketch, have seem a huge increase in sales of the toy: over 3,000% to be exact.The toy has now shot up to 51st place in the best seller charts, and the company couldn't be happier.

"Happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society," the company said. "A profound toy, highly recognized and loved by all, is now SHAKING up the national debate. Nothing is as quintessentially American as Etch A Sketch and a good old fashion political debate."

This doesn't change the fact that it was a stupid comment. Saying that you're going to "press the reset button" on your campaign after your elected is probably not a good way to get into office. But at least the Etch-A-Sketch folks are getting a little kick-back from the snafu.

However, I don't think anybody's going to benefit from Rick Santorum's screw-up...