On the Thursday edition of Lubbock's First News, Brad Robb, VP of Communications, and Bob Stanley, Southwestern Regional Communications Manager, of the Cotton Board spoke about one way to re-purpose old denim.

Blue Jeans Go Green is a project that puts old denim to use. The old denim is recycled into ultratouch insulation and donated to Habitat for Humanity. Robb said, "Take that denim, keep it out of the landfills. Righ now, we've diverted almost 600 tons of denim from landfills and turned them into ultratouch insulation."

During the Ginners Convention, in the Main Exhibit Hall at booths 39 and 40, for every pair of jeans donated one will get one entry into a drawing for a $250 Cabela's gift card.

For more information on the project and how to donate, visit the Blue Jeans Go Green website.

Listen to the full interview:

Or listen on your mobile device: KFYO LFN Brad Robb April 03 2014 // KFYO.com