Lubbock’s Annual 4th on Broadway Parade Canceled, Will Be a TV Event Instead
The 30th annual 4th on Broadway event has seen another major shakeup this year.
Weeks after moving the long-running event from the standard July 4th weekend to Labor Day due to the COVID-19 pandemic, organizers announced Wednesday that this year's event will not resemble the traditional parade-style showing of years past.
Instead, the 4th on Broadway event, now moved from September 7th to August 30th, 2020, will be a live concert broadcast across various television channels and streamed online.
In a press release, Don Caldwell, president and executive director of Broadway Festivals, said that this new event will offer something for everyone and allows even more people to be part of the experience.
"A television special on four stations, as well as streaming online, will actually deliver the event to people outside of our area,” said Caldwell. "We're putting together a show that will include performances by some of the major names in the region and hopefully some national folks, appearances by sponsors, and others. There truly will be something for everyone."
Here is the current schedule for this year's 4th on Broadway TV special:
- 2 p.m. on Fox 34 and MyLubbockTV
- 2:30 p.m. on KLBK-TV
- 3 p.m. on KAMC-TV
"We tried everything in our power to bring the celebration to Lubbock in the typical way," said Caldwell. "With the still-rising number of COVID-19 cases, and new orders from Gov. Abbott, we had to make the very painful decision to suspend this year’s Mackenzie Park events to help further the cause of public health.”
Lubbock County's COVID-19 case count has surged in the past few weeks, reaching a total of 5,751 cases since mid-March when the first two cases were reported. As of August 5th, 79 people in the county have died of the disease, according to the City of Lubbock. There are 1,841 active cases.
Governor Greg Abbott's state-wide mask mandate went into effect on July 3rd. The state saw a record-high 14,196 new cases on July 17th, but has dipped in the weeks since. As of August 5th, 7,261 Texans have died of COVID-19, according to Texas Health and Human Services.