Contact Us

United Supermarkets, LLC Changes Name to The United Family

Facebook

The parent company of a major Lubbock-area supermarket has changed its name.

United Supermarkets, LLC has announced a name change for the parent company as the result of a strategic branding initiative for the organization.

The company will now be known as The United Family.

As part of the branding initiative, The United Family has formed an internal brand stewardship committee to help define, articulate, and document the organization’s brand portfolio, which consists of United Supermarkets, Market Street, Amigos, and United Express, along with subsidiary operations R.C. Taylor Distributing and Llano Logistics.

“The clearer we are about who we are and what we offer, the better we can stand apart from other grocery retailers,” said Monica Schierbaum, The United Family senior marketing director. “The brand work and the resulting changes are currently being rolled out in all our markets throughout Texas.”

United Family of Stores CEO Robert Taylor weighed in, saying “Our brands will always stand for ultimate service. However, ultimate service can mean different things to different people. It could look a little different at United, Market Street, Amigos, and United Express, but that doesn’t mean we will ever abandon our ultimate service commitment.”

More on the organization’s stores are available at www.unitedtexas.com.

More From KFYO

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kfyo.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on News/Talk 790 KFYO quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on News/Talk 790 KFYO quickly by logging in with your Facebook account. It's just as secure, and no password to remember!