A campaign highlighting awareness of a particular group on our roads will begin next week.

The “Look twice for motorcycles – seeing them is saving them” public education campaign will begin on Monday, April 16th.

TxDOT says that motorcyclists are particularly vulnerable, and 87 percent of motorcycle crashes injure or kill the rider, and national studies show that a motorcyclist is five times more likely to be injured, and 25 times more likely to die in a crash.

Motorcycle registrations have more than doubled over the last decade, jumping from 180,345 in 2000 to 419,722 in 2010, but the number of motorcyclists killed annually since 2000 has more than doubled as well. 196 motorcyclists died in 2000, and that number rose to 470 in 2011.

TxDOT and Lubbock law enforcement will announce more details regarding the Look Twice for Motorcycles campaign on Monday, April 16th at 10 a.m. at Wild West Harley Davidson, located at 5702 58th Street.