LIDS Sports Group Acquires Campus Design and Rebrands Double T Zone at Jones AT&T Stadium
Texas Tech apparel and merchandise outlet, Double T Zone, will be rebranded as the Texas Tech Locker Room as announced by LIDS Sports Group today. The Texas Tech Locker Room is located within the East Side Building at Jones AT&T Stadium.
In conjunction with the changes at the Texas Tech Locker Room, LIDS Sports Group also announced the acquisition of longtime Texas Tech apparel outlet Campus Design.
The Campus Design location at 98th Street and Quaker Avenue will be rebranded as the Texas Tech Locker Room.
“This additional growth within our retail division will further strengthen our relationship with Texas Tech University and its supporters, as we are currently the official retailer of Texas Tech Athletics,” said Charlie Brodt, LIDS Sports Group executive vice president of retail. “Red Raider fans will specifically benefit from our ability to source an even more extensive product selection of officially licensed jerseys, headwear, and game day gear.”
“We are delighted with the progress LIDS has made over the past year to expand the Texas Tech retail brand, and look forward to the continued movement with this acquisition to better serve Red Raider fans with quality officially licensed Texas Tech merchandise,” said Bobby Gleason, senior associate athletic director for Texas Tech University.
The e-commerce site TechTraditions.net, which is the official on-line store of the Texas Tech Alumni Association was acquired by LIDS.
The Texas Tech Locker Room can be found on Facebook.