Propelled by great trailers, strong buzz, and a supremely rare 100% on Rotten Tomatoes, Get Out easily took the number one spot at the box office this weekend, dethroning The LEGO Batman Movie. Will the positive reaction to Get Out help it overcome the second week slump that so many horror movies suffer? We’re in uncharted waters here — critics and audiences rarely like a genre movie this much.
What do audiences want to see on President’s Day weekend? Apparently not The Great Wall, Fist Fight, and A Cure For Wellness, each of which opened to disappointing numbers. However, The LEGO Batman Movie, Fifty Shades Darker, John Wick: Chapter 2, Hidden Figures and even Split kept the box office above water, continuing to do strong business.
When M. Night Shyamalan’s Split exceeded expectations and became the first big hit of 2017, box office prognosticators wondered if this was the result of a killer marketing campaign or if audiences actually liked the movie. The second weekend made it definitive: Split’s small drop-off indicated positive buzz and strong word-of-mouth, both of which allowed the film to remain on top of the charts for the third weekend in a row, narrowly edging out all newcomers, specifically Rings.
Last week, Split had a huge opening and everyone noted that M. Night Shyamalan was unquestionably back. But now, in week two, it feels a little more official. The second weekend saw the film holding onto its spot at the top of the box office charts, but it also did so while dropping a percentage most movies would kill for. In other words, people like Split and are telling their friends to go see it.
The headline here is that Rogue One: A Star Wars Story held onto the number one of the box office top 10 for the third weekend in a row, which was expected. However, the real story is that the past few days made for one of the most impressive weekends of the past year, closing out 2016 (and starting 2017) with a bang.
Everyone knew that Rogue One: A Star Wars Story wasn’t going to match the opening weekend of Star Wars: The Force Awakens. That film had hype on its side, drawing off the power of a lengthy dry spell for fans and the presence of the original trilogy’s cast members. It’s unlikely that any Star Wars movie will match it ever again. With all of that said, the opening weekend of Rogue One should still be considered an enormous success, especially since these numbers would be nothing short of indisputably incredible if Star Wars wasn’t in the title.
It looks like the general public reacted to one of the most stressful weeks in living memory by flocking to the movies for a few hours of escape. Both Doctor Strange and Trolls, which debuted to solid numbers last week, held on strong. Arrival, the biggest newcomer of the bunch, also opened well, proving that it’s entirely possible to open in third place and still be a winner at the box office.
Despite dominating the box office last week, The Magnificent Seven took a not-insignificant tumble this weekend, slipping to third place and allowing Miss Peregrine’s Home For Peculiar Children and Deepwater Horizon to claim the top two spots. However, both newcomers opened below expectations, making this an odd capper to a September that was otherwise full of surprise hits.
September is traditionally the month of box office quiet after the summer movie season concludes, a chance for studios to unload movies that wouldn’t find their audience elsewhere in the year and an opportunity for everyone to recharge their batteries before the big movies return in October. But nobody told Sully, which is a bigger hit than most of the summer fare released in 2016. And now, nobody told The Magnificent Seven, which leapt into the number one spot with a very strong debut.
Despite new challengers of all genres, budgets and backgrounds, Sully remained number one at the box office this week, fending off the likes of Blair Witch, Bridget Jones’s Baby, and Snowden. In a month not traditionally known for producing many financial juggernauts, Clint Eastwood’s drama has emerged as something of a surprise smash, surpassing most expectations and showing no signs of slowing down quite yet.
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