Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
At the time of this writing, early estimates for the weekend box office have Ant-Man edging out Pixels for the top spot in this week’s top 10. That could change. With less than $1 million separating the films, Pixels may very well slide into first place tomorrow, winning one very close competition. But even if it does claim ultimate victory, it doesn’t change the fact that Pixels’ opening weekend is a massive disappointment and another nail in the coffin of Adam Sandler’s career.
The Hunger Games: Mockingjay – Part 2 is going to be one the highest grossing films of 2015 no matter what, so every trailer and poster can’t help but feel ever-so-slightly redundant. Oh, remember that movie that you and everyone you know is already going to see anyway? Here’s an unnecessary reminder that it exists! And yet Lionsgate has been playing fans like a fiddle with their marketing campaign, and the latest trailer is one seriously impressive advertisement.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
Universal was already bathing in its Furious 7 and Jurassic World money Scrooge McDuck-style before Minions opened this week. Now the studio is looking at its third truly massive hit of the year, a run that feels nearly unprecedented. Universal already released two of the biggest movies of all time within the past four months, and now it’s looking like it may have three.
Omar Sharif, the legendary actor best known for key roles in classic movies like Lawrence of Arabia and Doctor Zhivago, has passed away. He was 83 years old.
The BBC has a statement from Sharif’s agent, who reports that the Oscar-nominated and Golden Globe winning performer suffered a heart attack in Cairo. He had been diagnosed with Alzheimer’s disease earlier this year. Beyond that, details are unknown.
As expected, the Fourth of July holiday weekend saw a lot of people heading to the theater. Unfortunately for the new releases, those people gravitated toward films that have already been in theaters for a few weeks. Once again, Jurassic World and Inside Out dominated the top 10, leaving newcomers like Terminator Genisys and Magic Mike XXL out in the cold.
When Universal scheduled Ted 2, they surely had no idea that Seth MacFarlane’s swearing teddy bear sequel would be squaring off against one of the biggest box office juggernauts of all time...a juggernaut that they themselves had created. So it’s not surprising that Jurassic World topped the box office again and it’s not surprising that Pixar’s Inside Out held onto second place. What is a little surprising is how low Ted 2 opened, falling significantly short of its predecessor’s opening weekend.
Here’s how crazy this weekend is: Pixar’s Inside Out had the biggest opening for an original, non-sequel of all time...and it still came in second to Jurassic World’s second weekend. There’s literally nothing to ashamed of here. Sure, it may be the first time a Pixar movie hasn't opened in first place, but the only reason it didn’t open in first place is because it was dueling 2015’s greatest juggernaut. These two are worthy opponents and both are victors.
Will Ferrell is never not busy, which means that he’s never pinned down. He may be a successful solo movie star, but he’s a man of many partnerships, never missing an opportunity to share the screen with a variety of co-stars. With the arrival of Daddy’s Home, Ferrell hopes to bring his onscreen partnership with Mark Wahlberg to John C. Reilly-ian levels. Hopefully, the movie itself is funnier than the new trailer. After all, the last time these two teamed up, we got the massively underrated The Other Guys.
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