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One of the most well known fundraisers in the United States is the Red Kettle campaign. It's also the oldest campaign/fundraiser for the Salvation Army.

This time of year, whether you are at all mall, shopping center, even on a crowded street, you are sure to hear the bell and see the red kettle. The money raised in Lubbock stays in Lubbock help feed and house those who need it the most at the Salvation Army.

But for a growing number of people, donating has been something they can't do because they don't carry cash. Well, now that is the thing of the past as the Red Kettle campaign is going high-tech!

According to press release from the Lubbock Salvation Army, they are hoping to reach younger people and others who never cash to donate.

In addition to the traditional red kettles and the familiar ringing bell, The Salvation Army has placed smart chips and QR codes on Red Kettle signs allowing shoppers to simply “bump” or scan their phones to make digital donations.  

“We’re hoping that the ability to donate through Apple Pay and Google Pay at each red kettle will make it even easier for donors to help The Salvation Army this year. We’ve also added PayPal and Venmo,” said Major David Worthy of The Salvation Army. “As fewer people carry cash, this is a simple and convenient way to give, especially for our younger donors who do everything from their phones these days.” 

Another touchless way to donate this year is through Text-to-Give. “We’re asking people to text KETTLE to 91999, enter the donation amount, and you’re done. It’s as easy as that!” said Worthy. “You can even give on Amazon Alexa this year by saying "Alexa, donate to The Salvation Army." 

So the next time you see the kettle, donate!

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