Broadway Festivals Announces New Fireworks Sponsor and Ferris Wheel Attraction for Fourth on Broadway
2019 will be a year of change for 4th on Broadway. One of the largest free street and park festivals in Texas is an annual tradition to celebrate Independence Day, and they are gearing up for one of their largest years in recent memory.
On Wednesday, Broadway Festivals released a comprehensive list of events and attractions for this year's 4th on Broadway.
The newest attraction: the Lubbock National Bank Ferris Wheel. The Lubbock National Bank Ferris Wheel will be free to ride during 4th on Broadway and it is expected to be located somewhere in Mackenzie Park.
Broadway Festivals also announced a new fireworks sponsor for 2019: the local law firm on Glasheen, Valles and Inderman.
Volunteers are being sought to work in various booths and concession stands for 4th on Broadway. An online application can be found by going to: www.broadwayfestivals.com/volunteers
Here is the complete press release from Broadway Festivals:
LUBBOCK, Texas - For almost three decades, 4th on Broadway at Mackenzie Park has been an event that Lubbock and the entire region look forward to year after year. This year will be even more of the spectacular family fun West Texas has come to expect. With several days of events, there is something for everyone to enjoy.
This year’s theme is “Celebrating Heroes.”
The events, though, don’t happen without hundreds of volunteers, said Don Caldwell, Broadway Festivals, Inc. president. He encourages any groups or families to get involved.
“It’s the volunteers who make it run so smoothly,” Caldwell said. “It’s a great way to get involved in the community, and frankly, we need you!”
With the number of events planned, there is a place for everyone who wants to pitch in to help. See the complete schedule of events.
Individuals or groups can volunteer at all of the week’s events, which to date include:
- Amigos La Raza on the Plaza dance on Saturday, June 29
- Fibermax Texas Country Street Dance on July 3.
« *New Attraction: Lubbock National Bank Ferris Wheel
- Sunbelt Rental’s Cool Zone
- Alderson BMW Daytime Concerts in the Park
- Bolton Oil Change Youth Fishing Tournament Hosted by Cabela’s
Volunteers are also needed to work with the platinum sponsor, Coca Cola, in their booths throughout the four-day event. Other areas needing volunteers include parking lot attendants, photographers, information booths and data collection.
Volunteer applications are available online.
Steering committee volunteers also are essential, Caldwell said. Those cover areas like research, kids’ area, street dances, logistics, signage, eating competition, volunteer center, music/vendor liaison and the picnic in the park.
“Steering committee members basically help us organize each area, come up with new ideas on what could be fun, or done better, and recruit volunteers to man each area during the event,” he said.
4th on Broadway is looking to church, school, college, civic and other organizations to get involved in volunteering, and he says, it’s not too early to start planning.
“In addition to multiple monetary sponsorships, this year Broadway Festivals will offer advertising opportunities for companies who will trade out their labor force to help with the various areas,” Caldwell said. Contact Broadway Festivals for an appointment to discuss the possibilities.
To learn more about this year’s 4th on Broadway at Mackenzie Park or to sign up to participate in the various events, visit www.broadwayfestivals.com or call 806-749-2929.