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Universal Studios is building a new theme park in Texas and it's not being built in Dallas, Houston, or Austin. Instead, Universal Parks & Resorts has purchased land in Frisco, Texas for the new theme park. According to the Dallas Morning News, the "entertainment hub" will be 100-acres.

According to the Dallas Morning News, the project will be designed to families and will be a one to two-day destination for families and visitors. For those who have been to Universal Studios in Orlando, Florida, this park will be smaller.

The project will be designed to appeal to families, with immersive experiences making it a one- to two-day destination, said Mark Woodbury, chairman and CEO of Universal Parks and Resorts. There also will be a 300-room Universal-themed hotel.

“You have a fantastic town,” Woodbury said. “It’s vibrant and full of energy and full of young families, which make it the perfect place for what we are doing.”

Mayor Jeff Cheney called it a “one-of-a-kind” project.

“Families for generations to come will get to experience immersive environments with the stories they love,” he said.

Unlike Universal Studios’ sprawling parks in Orlando, Los Angeles and abroad, the Frisco development will be a much smaller attraction — the first of multiple such projects the company plans.

It should be a great facility and other huge boost to Frisco's growing population and economy.

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