U-Swirl Frozen Yogurt and Rocky Mountain Chocolate Factory is now permanently closed at 6616 Milwaukee Ave. in Lubbock.

It's very sad to see this Lubbock sweet shop say goodbye. They will be missed. They closed their doors as of November 1st, according to the note on the door, with a heartfelt apology to past customers. You can see that note in the picture above.

We wish them the owners and staff the best, and hope they will find a way to serve up their delicious sweets for Lubbock again.