I'm the host of KFYO Mornings (Weekdays 6a-8:30a) and the owner of Dave King Advertising in Lubbock. I started in the Lubbock media back in 1968 with KAMC-TV, quickly moving into sales. Decades later, I found my way back on-air, on to talkradio and was co-host of KJTV-AM’s morning show for a few years ending in 2013 (then joining KFYO in 2017). I was the chairman of Lubbock’s first Honor Flight in 2012 and am a previous president of the Lubbock Monterey AMBUCS. I also served as the stadium announcer voice for Texas Tech’s Goin’ Band from Raiderland from 2006-2016. I've been married to my wife Gail since 1971 and have two children and two grandchildren.