Dave King joined KFYO in February 2017 as host of KFYO Mornings and as of August 2021, is partnered with Tom Collins for "Sunrise LBK". Dave is the owner of Dave King Advertising in Lubbock and he started in the Lubbock media back in 1968 with KAMC-TV, quickly moving into sales. Decades later, he found his way back on-air, this time on to talkradio and was co-host of KJTV-AM’s morning show for a few years ending in 2013 (then joining KFYO in 2017). Dave was the chairman of Lubbock’s first Honor Flight in 2012 and am a previous president of the Lubbock Monterey AMBUCS. He also served as the stadium announcer voice for Texas Tech’s Goin’ Band from Raiderland from 2006-2016. Dave has been married to his wife Gail since 1971, they have two children and two grandchildren.