President Obama today kicked off his 2012 reelection campaign via video that was posted on his website and emailed to supporters.

The video has testimonials from supporters and only had the word "hope" once. A college student who is now able to vote mentioned the word. Poor guy is in college and still doesn't get it. The video also features a voter named Ed from North Carolina who seems to represent the independent voter. Ed says that he may not always agree with Obama, but he respects him.

The video is very different from 2008 when Obama was running for President. It's not a video meant to pump people up. It's not a video that's meant to get people excited either it seems. The video only shows one image of Obama during the entire two minute clip. The image was from when then Senator Obama announced his candidacy for President.

You won't hear hope and change throughout the video. Probably because Obama's supporters have noticed that things haven't gotten better under his leadership. It's hard to be cheerful in a reelection video when the country is worse off than it was in 2008.

I think it's interesting that you only see the image of Obama once. It's like they are hiding him and hoping that people will forget who he his and instead remember the myth of what he was supposed to be for Democrats. Even on the Presidents website, you won't find a picture of him. Remember the myth, not the truth should be their 2012 campaign slogan.

Check out the video below: