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Texas Tech Physicians and UnitedHealthcare finally landed on a new deal — and for patients in Lubbock, Amarillo, and the Permian Basin, it means no interruption to the care they've been counting on.

Lubbock keeps growing, but talk to enough locals and you'll hear the same wish list come up again and again — and some of it might surprise you.

Every family's got one — the person who's still saying goodbye forty-five minutes after the party ended. Lubbock families, you already know exactly who that is.

A pair of Lubbock stylists decided the best way to kick off the school year was to show up, set up, and start cutting — no appointment, no charge.

Fifteen years is a long time to keep people coming back for more — and this West Texas salsa brand from Snyder has done exactly that.

Two explorers, 8,000 miles, and terrain no map had ever touched — the Science Spectrum is bringing that journey to life on a screen big enough to feel like you're actually there.

National Chocolate Chip Cookie Day is a real thing — and the origin story behind it is way more interesting than you'd expect.

Corn mazes, chili pots, and the smell of a pumpkin spice candle — fall in Lubbock has its own little rhythm worth paying attention to.

Wondering what those loud alerts on your phone mean? Here’s a breakdown of Texas emergency alerts and what each one signals.

Dueling pianos, 90s country night, and a bar moving into the old Soggy Dog space — Lubbock's Frankford corridor just got a little more interesting.