Were You Offended By The Coca-Cola Super Bowl Ad Featuring The Singing of ‘America, The Beautiful’ In Different Languages? [POLL]
An ad that aired during the Super Bowl has sparked some controversy online. The ad from Coca-Cola featured the singing of ‘America, the Beautiful’ in different languages. According to CBS Atlanta:
This year, a Coca-Cola ad landed in the proverbial hot seat, but not for being lewd – it showed Americans of different races and ethnicities singing “America, the Beautiful” in a variety of different languages. After it aired, many took to various social networking sites to express their outrage at the song being performed in any language other than English.
The company’s official Facebook page was inundated with comments after the spot appeared during Super Bowl XLVIII. Though some showed support for the diversity shown in the ad, many others expressed displeasure.
“Today we are throwing away all our Coca-Cola products and replacing them with Faygo,” the Facebook page for the Tri-County Congregational Church in St. Cloud, Minn. wrote. “Faygo represents Christian Values and follows the Constitution. Mexicans singing the National Anthem is an abomination.”
Other advertisers played up their American roots, with far less polarizing results.
Chrysler also went with a U.S.A theme. It had a two-minute ad starring music legend Bob Dylan discussing the virtues of having cars built in Detroit, a theme the car maker has stuck with in previous ads with rapper Eminem and actor Clint Eastwood.
“Let Germany brew your beer. Let Asia assemble your phone. We will build your car,” Dylan said in the ad.
Barbara Lippert, ad critic and Mediapost.com, said the ads were an attempt to connect with viewers on a more personal level.
“We want to be able to feel through all these screens and through all the hype there’s a human element and in the end were all human,” Lippert, noted.
What did you think about the ad? You can see the ad and vote below.