A Wayland Baptist student is dead following an accident Sunday afternoon.

20-year-old Aaron Ross was riding his bicycle northbound along U.S. Highway 87 just south of Tulia on Sunday, when he was struck by a 2003 Chevrolet Avalanche driven by Adeline Chapa Cruz of Tulia.

The incident occurred around 3:47 p.m. Ross was airlifted to Covenant Hospital in Lubbock, where he was pronounced dead just after 7 p.m. Sunday.

Ross, a Tulia native, was wearing a helmet at the time of the accident.

A memorial service for Ross will be held by Wayland Baptist University during their chapel service at 11 a.m. in the Harral Memorial Auditorium on the Plainview campus.

Authorities are continuing to investigate the incident. No charges have been filed as of yet.