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Target Site Crashes Due to Fashion Line Craze

The stores are packed, the lines are out the door, and the website is so busy that it crashes. Sounds like your typical Black Friday scenario, right? Well, not quite.

When Target stores launched their limited-time only partnership with Italian knitwear designer Missioni, the fashions were so popular that they caused Target’s website to crash throughout the day.

Shoppers who visited Target’s website yesterday were greeted with this screen:

Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we’ll try to get you in as soon as we can!

And it wasn’t just online, shoppers were lined up as early as 5:30 yesterday morning to get their hands on the designer goods, which included clothing, housewares, luggage and bikes, ranging from $3 (for a note pad) to almost $600. (I should note that at its regular prices, these goods would cost at least twice this much.)

Target has been doing these designer partnerships for a while now, but this is the first time I’ve seen a line cause this much of a craze. I mean, I get it. It’s a big-name Italian designer selling their wares for a really reduced price. People think they’re getting an incredible deal on high-class, designer goods, but really, there is no need to crash the website just cause you’re excited.


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