The restaurant is Bombshells, and Lubbock is actually getting a location very soon.
They are building off of Milwaukee and Spur 327, and while it may seem a long ways away, they are expecting to be up and running by the fall of 2024. That is only roughly six months away.
March Madness refers to that time of year (usually mid-March through the beginning of April) when the National Collegiate Athletic Association (NCAA) men's and women's college basketball tournaments are held.