Opinion: Sony to Release the Interview After All; Limited Screenings in Lubbock
Sony has been through the ringer lately… Hasn’t it?
We already know they have been hacked to the point that private emails between top-level producers have become public airing the dirty laundry of some of Hollywood’s largest stars.
Sony finally pulled all showings of The Interview to much chagrin nationwide, including President Barack Obama.
Now following the intense back-lash and major Internet outages in North Korea, Sony has announced limited screenings of the film on Christmas Day.
Who benefits from this?
From a certain perspective North Korea has. They have received worldwide attention after intimidating one of the largest companies around.
From a certain perspective government agencies charged with counter-terrorism have. Agencies and departments like the NSA and Homeland Security rely on allocations of tax-payer’s money. When an actual attack of any type happens, of course they will try to justify a higher budget regardless whether or not they intercepted that attack in time. If they did, they are working diligently and deserve more money to expand and create a higher vigilance. If they missed it… well that’s an issue of underfunding.
And lastly, from a certain perspective Sony has. All of this controversy has created more interest in this film than ever before. Rogen-Franco comedies are targeted at a demographic that is large, but not all-encompassing. After having the President say he is disappointed the film will not screen however, the nation is clamoring to see it and Sony should make a nice, tidy profit.
The best part however, is that we as citizens got a nice reprieve from all the issues that are really tearing the nation apart such as the death of Michael Brown in Ferguson, MO, that has sparked protests and riots around the nation, or the unprovoked attack of uniformed officers. All while shouting, ‘freedom for cinephiles!’
Alamo Drafthouse will screen The Interview on Christmas Day.