A new location of Menchie's Frozen Yogurt is having their grand opening today, Thursday, May 18, at Lubbock's West End Shopping Center (2910 W Loop 289).

According to West End Center's Facebook page: "Their new store hours are Sunday-Thursday 10 a.m. to 11 p.m. and they are open Friday and Saturday until midnight."

Lubbock has one other location of Menchies in Kingsgate Center (8201 Quaker Ave #103).

Menchie's offers rsBT free frozen yogurt with certified active cultures. Their product line also features gluten-free and vegan options along with different mix-ins, like sprinkles, fruits and cake.

The Menchie aesthetic is cute and cartoony, with a cast of characters including Menchie himself, who is an anthropomorphic swirl of frozen yogurt.

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