A Lubbock businessman and brother of a Texas Tech basketball legend is dead after a crash yesterday morning.

51-year-old Charles David Sharp died at around 10:30 yesterday morning after striking a utility pole on Texas 214 near Muleshoe. He was pronounced dead at the scene. Authorities are not sure what caused Sharp's Lexus to veer off the roadway, and are investigating the crash.

Sharp was the former CEO of Market Lubbock, which is now known as LEDA, and is former Lady Raider Basketball Coach Marsha Sharp’s brother. Tech Athletics Director Kirby Hocutt issued a statement of condolences to the family.

The Sharp family has meant so much to Texas Tech University, this community and West Texas for many years, and they will continue to be in our thoughts and prayers in the coming days.