Hemline, a popular clothing store in the south, has opened a beautiful new location here in Lubbock, and Lonestar 99.5 stopped in to take a tour and share a peek inside with you.

It's a fresh mix of bright, colorful blouses, dresses, skirts and pants, with unique accessories and hard to find items as well. Displays were well appointed, and beautiful dishes with jewelry were displayed in dried beans and rice. Now that's southern flavor!

Kathy Smith owns Hemline with her husband. Lonestar 99.5 caught up with her to congratulate her on their opening and find out more about the shop, which she told us is "for all ages and all sizes."

"Brights are big for summer," Smith said. "We have had an amazing two weeks (since opening). We're just really blown away... we're just tickled by the response."

The official ribbon cutting is Friday, June 23rd, and their Grand Opening will be Saturday, June 24th. Smith is planning tons of giveaways -- gift certificates and a great swag bag to celebrate.

Throughout the summer, Smith told us that Hemline will also have extended evening hours on Friday and Saturday nights to tie in with the Summer On The Patio event at the neighboring Abuelo's Restaurant.

Hemline is located at 4401 82nd Street. You can visit their Facebook page for more information.