Hot on the heels of Black Friday and Cyber Monday is the first annual Giving Tuesday in Lubbock.

Forty-one Lubbock non-profit organizations will be represented at South Plains Mall at the kiosk across from Santa's stand from 6 a.m. to 10:30 p.m. Tuesday, December 1, 2015 for Giving Tuesday in hopes of raising $50,000 in 24 hours.

Donations may be made online at www.givingtuesdaylbk.org or in person at South Plains Mall.

It's Lubbock's first city-wide #GivingTuesday campaign designed to help local non-profits reach their financial goals before the end of the year and to help them to give to their clients for the holidays.