On Thursday's edition of Lubbock's First News, Steve Verett, the executive vice president of Plains Cotton Growers, talked with Chad and Rex about this year's cotton crop and how the drought has affected it.

In the interview, Verett said that this year's drought has had a "devastating" effect on this year's cotton crop.  He said that while dry land cotton producers have crop insurance they can fall back on, irrigated producers will see their costs increase substantially.  Verett expects this year's crop to bring in almost half of what last year's crop brought in.

For more information on the Plains Cotton Growers, you can visit their website at plainscotton.org.