Contact Us

Does New Pepsi Can Force Unrealistic Expectations on Women?

New Diet Pepsi Can (calorielab.com)

Diet Pepsi recently announced a new slimmer, skinnier can that they say is in celebration of “beautiful, confident women.” However some groups are crying foul, saying the design is “thoughtless and irresponsible.”  At least, that’s what the National Eating Disorders Association says. They say the can design only furthers the unrealistic expectations already forced on women about their size.

Pepsi says they realize this interpretation, and while they are sensitive to it, are not changing the design. They say the “slim, attractive new can” is meant to compliment the current sleek, stylish look in fashion. They’re even throwing a release party for it. But is it out of line?

In my opinion, no. Yes, throwing a party for a can of soda does border on absurd, and there’s no doubt that the can does promote a “thin” look. But you can’t argue that this can looks good. It’s really marketing genius: a diet drink that is even packaged to make you feel thinner. Not that it hasn’t been done before. Tab energy drinks are obviously marketed towards women, and sport the same slender shape. I may be wrong, but I don’t think there was as much hubbub when they upgraded their design, and that was even celebrated with a fashion show.

Making such a big deal out of the shape of a can is just about as ridiculous as throwing a party for one. Pepsi obviously feels that there’s a market that this shape will appeal to, and honestly, consumers drinking diet Pepsi will probably at most subconsciously remove the guilt associated with drinking a soda. As far as instigating low self esteem, I think a soda can’t even hold a candle to America’s Next Top Model or 17 Magazine. However, those who think otherwise do have a choice. Pepsi will still offer the “normal sized” cans for those with easily compromised self-esteems.

—————————————–

Follow KFYO News on Twitter at www.twitter.com/kfyo

More From KFYO

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kfyo.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on News/Talk 790 KFYO quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on News/Talk 790 KFYO quickly by logging in with your Facebook account. It's just as secure, and no password to remember!