Good reviews and a phenomenal marketing campaign did their job this weekend. No number of foot-in-mouth moments from Matt Damon could harm the opening weekend of The Martian, which opened in the number one spot at the box office. After a surprisingly robust September, this is another sign that we may very looking at one of the bigger fall movie seasons in quite some time.
After a slow start, September 2015 is shaping up to be a pretty solid month for the box office. After last week’s solid numbers, Maze Runner: The Scorch Trials and Black Mass picked up the baton and ran with it, leading another strong weekend.
All summer movie seasons end with a whimper and 2015 was no different. The final weekend of August was a pretty sad display across the board, with Straight Outta Compton nabbing the number one spot by default while just about every new release faltered. You know it’s a slow weekend when a movie promoted exclusively to faith-based audiences nabs the number two spot.
Straight Outta Compton dominated the box office for the second weekend in a row, ensuring that every other movie in the top 10 that doesn’t feature Tom Cruise trembled in its mighty wake. Anyone with their finger on the cultural pulse foresaw the N.W.A. biopic doing well, but it’s performing above and beyond all expectations.
Hey, did you know there was going to be an Inside Out sequel short included in the film’s Blu-ray and DVD release? We didn’t either! But there’s going to one and the first clip from the short, titled “Riley’s First Date,” is online and everything.
The new Black Mass trailer pulls the focus back from Johnny Depp’s performance as the notorious gangster Whitey Bulger, showcasing an ensemble of actors that has to be seen to be believed. And like any movie set in Boston, each and every actor wield their accents like bricks. This isn’t a Boston movie – it’s a Baahstin movie and everyone in the cast is seemingly trying to one-up the others when it comes to dropping their R’s.
Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
At the time of this writing, early estimates for the weekend box office have Ant-Man edging out Pixels for the top spot in this week’s top 10. That could change. With less than $1 million separating the films, Pixels may very well slide into first place tomorrow, winning one very close competition. But even if it does claim ultimate victory, it doesn’t change the fact that Pixels’ opening weekend is a massive disappointment and another nail in the coffin of Adam Sandler’s career.
The Hunger Games: Mockingjay – Part 2 is going to be one the highest grossing films of 2015 no matter what, so every trailer and poster can’t help but feel ever-so-slightly redundant. Oh, remember that movie that you and everyone you know is already going to see anyway? Here’s an unnecessary reminder that it exists! And yet Lionsgate has been playing fans like a fiddle with their marketing campaign, and the latest trailer is one seriously impressive advertisement.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
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