Honestly, we could have just copied and pasted last weekend’s box office report and gotten away with it. Outside of the shifting numbers, the order of the top 10 is almost identical to what it was a week ago. This is Hollywood in a holding pattern. The weekend after Thanksgiving is a wasteland. That’s probably why ‘The Pyramid’ was dumped this weekend. However, the lone newcomer in the top 10 didn’t just bomb, it bombed spectacularly.
Appropriately, the Thanksgiving holiday box office was all about the leftovers. While two high profile new releases struggled to open, films from the past few weeks continued to do solid business. In fact, this was one of the most varied weekends at the box office in quite some time, with YA adaptations, animated family movies, epic blockbusters, and small independent films all performing better than expected.
There‘s going to be a lot of blood and ink spilled across the internet on the subject of the opening weekend for ‘The Hunger Games: Mockingjay - Part 1.’ Yes, the third film in the series did open significantly lower than its predecessors. Yes, there are definitely people at Lionsgate wringing their hands and trying to figure out why the film opened below expectations. And yet, that opening weekend is still massive. It’s three day total is larger than most movies ever have a chance to make in their entire runs. So, let's have some perspective as we dive into this week’s top 10.
Yes, it’s easy to decry the permeation of film marketing and our obsession with trailers and posters and previews, but let’s just be honest with ourselves here: The ‘Star Wars: The Force Awakens’ trailer is going to an event that rivals the release of most movies. Think back to the good ‘ol days of 1998 (”A long time ago, in a galaxy far, far away...”) and remember how fans would buy tickets to ‘A Bug’s Life’ and ‘The Siege’ just to watch the teaser trailer for ‘Star Wars: Episode I.’ If you’re one of those people and want to replicate that experience, you’d better pre-order your ticket for ‘The Hobbit: The Battle of the Five Armies’ pretty soon.
‘Dumb and Dumber To’ arrives two decades after the first film was one of the bigger hits of 1994 and no one knew what to make of it ... until it topped the box office this weekend and made it look easy. Now, the idea of two middle-aged actors returning to two of the most idiotic characters in modern movie history doesn't seem so desperate and crazy. It seems canny.
Although 'Nightcrawler,' the only new wide release of the week, did end up taking the top spot at the box office this weekend, it did so in one of the tightest races we've ever seen. The top six films all came within $3 million of each other and the order could have radically changed by a stiff breeze for all we know. Heck, some titles may get swapped around by tomorrow when the studios release some more official numbers.
The final trailer for 'The Hunger Games: Mockingjay Part 1' is here and it's strictly business. At just over a minute long, it's packed full of big emotions and even bigger explosions, never even bothering to pause and fill you in on the plot because it already assumes that you saw the first two movies. Yeah, this movie is going to be huge.
It feels like common sense: of course the horror movie released a week before Halloween is going to win the weekend war at the box office over the action movie. And yet, most horror movies continue to get released as far away from the season of the witch as possible. Can the recent success of 'Annabelle' and this weekend's 'Ouija' change that?
Although original director James Wan has left the franchise to move onto a little movie called 'Fast and Furious 7,' the 'Insidious: Chapter 3' trailer shows that this awesomely bonkers horror franchise is still in good hands. Series screenwriter Leigh Whannell is now in the director's chair and he definitely seems to have picked up a thing or two from his old collaborator.
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