Apple CEO Tim Cook released a letter to iPhone and iPad users for the new Apple Maps for iOS that was released in the past week.

Cook said in the letter (which can be read in its entirety on apple.com here),

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment.

We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

Cook, who replaced the late Steve Jobs, released the apology letter on the Apple website Friday and urged customers to use maps from their rivals Bing, MapQuest and Google until the app is improved.

Also in the letter, cook said 100 million users have utilized the new maps and half a billion searches have been made since the release of the new apps.

Cook finished the letter by saying,

"Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard."

Apple released the iPhone 5 last week and has sold 5 million units, according to Forbes.

CNet released this video on the Maps app. Take a look.